Ariat
Est. 1993"Performance. Comfort. Style."
Brand Story
Ariat was founded in 1993 by Beth Cross and Pam Parker with the vision of creating 'The New Breed of Boot.' They were the first company to integrate athletic footwear technology into equestrian boots, aiming to provide performance-driven products for riders who demanded both comfort and durability. The brand's name is a direct tribute to Secretariat, the legendary 1973 Triple Crown winner, embodying his competitive spirit and relentless athleticism.
Since its inception, Ariat has grown into a global leader in performance equestrian footwear, apparel, and accessories. The company's success is built on a commitment to innovation, quality, and integrity, expanding its product lines to include outdoor and workwear environments. Today, Ariat products are trusted by professional riders across every discipline, from Olympic show jumpers to Western rodeo champions.
Where They Sit in the Market
Ariat sits firmly in the premium performance tier of the equestrian market, targeting riders who demand high-performance, durable, and stylish products without compromise. The brand bridges the gap between technical athletic wear and equestrian tradition, making it one of the most widely worn brands at competitions and in everyday riding across the world.
Ariat was the first company ever to integrate athletic footwear technology — specifically the ATS® (Advanced Torque Stability) system — into riding boots, fundamentally changing the comfort standards of the entire equestrian industry.
Quick Facts
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