Asmar Equestrian
Est. 2011"Equestrian Lifestyle"
Brand Story
Asmar Equestrian was founded in 2011 by Noel Asmar, a self-taught designer with an innate sense of fashion, an eye for timeless style, and a lifelong love of horses. Noel launched the brand after identifying a gap in the equestrian marketplace — she sought to offer an elevated look coupled with practical functionality at an accessible price point, inspired by her personal need for a jacket suitable for Vancouver's unpredictable climate.
The brand quickly gained popularity among riders and equestrian retailers who appreciated its high quality and modern sensibility. The product line rapidly expanded to include technical tops, show apparel, breeches, and Italian leather accessories. Today, Asmar Equestrian has grown into a global brand, dedicated to empowering riders with confidence through clothing and accessories that extend the equestrian lifestyle beyond the barn.
Where They Sit in the Market
Asmar Equestrian positions itself as a premium brand that redefines equestrian apparel by extending the equestrian lifestyle to all aspects of a rider's life. It targets riders who seek elegant, thoughtful, and purpose-driven clothing and accessories that combine an elevated aesthetic with practical functionality. The brand aims to empower its customers with stylish clothes made for movement.
The brand's iconic 'All Weather Rider' jacket was born out of founder Noel Asmar's personal need for a functional, stylish jacket that could withstand Vancouver's notoriously unpredictable weather — allowing her to be with her horses rain or shine without sacrificing elegance.
Quick Facts
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