Aztec Diamond
Est. 2014"Luxury Equestrian Fashion"
Brand Story
Founded in 2014 by Jordan McCabe, Aztec Diamond was named after her beloved horse. McCabe started the brand at just 18 years old, driven by her struggle to find fashionable, technical, and affordable equestrian sportswear during her showjumping career. She aimed to fill a clear gap in the market by designing premium quality products that she herself wanted to wear.
As the brand grew, Jordan McCabe transitioned from competitive riding to focus entirely on her business. The brand's products naturally evolved to include designs for everyday wear, maintaining a performance-led edge for an active lifestyle. McCabe has been recognised for her entrepreneurial success, earning a spot on the Forbes 30 Under 30 list and receiving multiple awards including Lloyds Bank's New Entrepreneur of the Year.
Where They Sit in the Market
Aztec Diamond positions itself as a luxury equestrian fashion brand that offers contemporary, technology-led pieces blurring the line between premium performance wear and everyday luxury apparel. It targets individuals with an active, on-the-go lifestyle who seek bold, minimalist style and dynamic durability in their equestrian and casual attire, at a price point that is aspirational but attainable.
Founder Jordan McCabe began designing equestrian clothing at around ten or eleven years old, with folders full of her early designs that would eventually evolve into the products Aztec Diamond creates today — making her one of the youngest serious fashion designers in the equestrian world.
Quick Facts
Shop the Brand
