Equestrian Stockholm
Est. 2015"Scandinavian Equestrian Fashion"
Brand Story
The journey of Equestrian Stockholm began in 2015 with a vision to create sportswear exclusively for riders, blending fashion with durability. This initiative aimed to redefine equestrian fashion by addressing a clear need in the market — riders wanted to express their personality through colour and design, not just wear functional black or navy.
Over the years, Equestrian Stockholm has grown significantly, becoming a leader in innovative riding wear. They revolutionised the industry by introducing diverse colours and coordinating sets, moving beyond traditional conservative palettes. The brand has expanded globally, now available in over 100 countries, and has received accolades including the 'Gasell' award. They collaborate with prominent riders such as Edwina Tops-Alexander and Therese Nilshagen.
Where They Sit in the Market
Equestrian Stockholm positions itself as a premium brand in the equestrian fashion market, focusing on modern Scandinavian design that combines elegance with performance. Their target customer is a passionate rider who values both style and durability, seeking high-quality products that challenge conventional norms with unique colours and coordinating sets. The brand emphasises luxury and playfulness with intricate details.
Equestrian Stockholm is recognised as the largest equestrian apparel brand on Instagram globally, boasting a dedicated following of over 440,000 individuals — and they actively engage their community in product development and colour selection, making their customers genuine co-creators of each new collection.
Quick Facts
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