Equiline
Est. 1989"Italian Equestrian Style"
Brand Story
Equiline was founded in 1989 in a small workshop in Veneto, northern Italy, by Paolo Marchetto. His lifelong passion for horses drove him to create products that respect the horse, enhance the rider's individuality, and reflect authentic Italian craftsmanship. From the very beginning, Equiline was built on the principle that equestrian clothing should be as technically advanced as it is beautiful.
Since its inception, Equiline has grown into a benchmark brand, committed to continuous research and innovation. The brand collaborates closely with over 50 ambassadors and professional riders, who actively contribute to product development and testing. Equiline products are now available in over 600 retailers across 76 countries, making it one of the most widely distributed Italian equestrian brands in the world.
Where They Sit in the Market
Equiline positions itself as a premium brand in the equestrian market, blending Italian design, advanced technology, and high performance. It targets riders who seek superior quality, comfort, and safety, valuing the deep connection between horse and rider, and appreciating sophisticated Italian craftsmanship. The brand sits in the upper-premium tier, competing directly with Cavalleria Toscana and Pikeur.
Equiline is guided by its 'Ride into Green' philosophy — a commitment to eco-compatibility, sustainability, and production processes with low environmental impact, making it a genuine pioneer in environmentally conscious equestrian wear at a time when the industry rarely discussed sustainability.
Quick Facts
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