Euro Star
Est. 1987"Equestrian Performance"
Brand Story
Euro Star was established in Germany in 1987 as a specialist equestrian apparel brand, combining the precision and quality standards of German manufacturing with a deep understanding of competitive riders' needs. From the outset, the brand focused on creating technically superior breeches and competition wear that could withstand the demands of serious training and international competition.
Over nearly four decades, Euro Star has built a strong reputation across Europe and beyond, particularly in the dressage and show jumping disciplines. The brand continuously invests in fabric technology and ergonomic design, working closely with professional riders to refine each collection. Euro Star products are a common sight in warm-up arenas at major European championships.
Where They Sit in the Market
Euro Star positions itself as a premium brand in the European equestrian market, combining technical innovation with European style for competitive riders who demand the best. The brand targets serious amateur and professional competitors who prioritise performance, fit, and durability in their competition apparel, sitting in the upper-premium tier alongside Pikeur and Cavalleria Toscana.
Euro Star was one of the first European equestrian brands to invest seriously in ergonomic pattern-cutting for riding breeches, working with biomechanics specialists to understand exactly how a rider's body moves in the saddle — a technical approach that has influenced the entire industry.
Quick Facts
Shop the Brand
