For Horses
Est. 2005"Passion for Horses"
Brand Story
For Horses was founded in Italy in 2005 with a singular passion: to create equestrian clothing that reflects the elegance and artistry of Italian fashion while meeting the practical demands of riders at every level. The brand was established by equestrians who believed that show shirts and training wear deserved the same attention to detail as the finest Italian tailoring.
Since its founding, For Horses has grown steadily through word of mouth among riders who appreciate its combination of quality fabrics, elegant design, and competitive pricing. The brand is particularly celebrated for its show shirts, which combine technical performance with a refined aesthetic that stands out in the competition arena.
Where They Sit in the Market
For Horses positions itself as a premium Italian equestrian brand offering elegant show shirts and training wear at a price point that makes Italian quality accessible to a wide range of riders. The brand targets riders who appreciate Italian craftsmanship and want to look their best in the arena without paying the ultra-luxury prices of brands like Hermès or Animo.
For Horses is one of the few Italian equestrian brands that has maintained 100% Italian production for its entire range — a commitment that is increasingly rare in the industry and that directly contributes to the exceptional quality and fit of every garment.
Quick Facts
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