Holland Cooper
Est. 2008"British Country Luxury"
Brand Story
Holland Cooper was established in 2008 by founder and managing director Jade Holland Cooper. Growing up in the English countryside with a strong connection to British heritage, Jade sought to redefine luxury tweed garments by blending classic silhouettes with a modern twist. The brand's first breakthrough came with a capsule of tailored miniskirts that Jade personally designed, had made, and sold at Badminton Horse Trials — one of the world's most prestigious equestrian events.
Since its inception, Holland Cooper has flourished, expanding its ranges to include homeware, childrenswear, and menswear, and opening stores at Bicester Village and a flagship boutique in the Cotswolds. The brand has cultivated high-profile partnerships with Olympic gold medallist equestrian riders including Laura Collett, Yasmin Ingham, and Lottie Fry, further cementing its position at the intersection of British fashion and equestrian excellence.
Where They Sit in the Market
Holland Cooper positions itself as a luxury British country brand, creating 'investment pieces' and 'timeless clothes' that blend traditional British tailoring with modern aesthetics. The brand targets discerning customers who appreciate high-quality, British-made garments with a focus on luxury and functionality. Its products sit firmly in the premium-to-luxury price tier, reflecting its commitment to superior craftsmanship and UK manufacturing.
Holland Cooper is deeply committed to preserving British craftsmanship, using UK-woven wools from the Scottish Borders and manufacturing in England to support local factories and maintain centuries of textile tradition — a rare commitment in an era of global outsourcing.
Quick Facts
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