Horze

Brand Story

Horze traces its origins to Finn-Tack, founded in 1982 in Lahti, Finland, by equestrian enthusiast Gunnar Gangsø. Finn-Tack initially focused on producing essential equestrian items like horse shoes, harnesses, and rugs, distributing them directly to stables and riding clubs. The Horze brand itself was officially launched in 2003, marking a significant step in the company's evolution with its distinctive red 'Z' logo.

Over the decades, the company experienced substantial growth, including a new warehouse in the Netherlands in 2008 and headquarters relocation to Oslo, Norway, in 2013. In 2010, Horze introduced the sub-brand B Vertigo, known for innovative riding breeches designed in collaboration with Norwegian show jumping champion Siv Gunhild Waldeland. Horze is now part of the Equinavia family, bringing Scandinavian equestrian traditions to riders across the globe.

Where They Sit in the Market

Horze positions itself as a leading supplier of horse-riding apparel and equipment, catering to a broad spectrum of equestrians from casual enthusiasts to competitive athletes. The brand emphasises accessibility to premium-quality tools and products, ensuring riders of all levels can find reliable and long-lasting solutions. It sits in the mid-to-premium range, offering thoughtfully crafted products that reflect Scandinavian values of design and functionality.