Kentucky Horsewear
Est. 2011"Passion for Horses"
Brand Story
Kentucky Horsewear was founded in 2011 by Thomas Tuytens. The initial idea for innovative horse rugs emerged in 2006 while Thomas was working in stables in Belgium. After exploring various options, he decided to focus on leg protection — a small, seasonless product with high added value in the equestrian world — leading to a partnership with Kentucky Reitmode and the launch of the brand that would bear the name.
By 2011, Kentucky Horsewear quickly became a prominent brand with six key products. The company experienced significant growth, with a pivotal moment coming when Claudia Weber, a professional groom for Olympic medallists, joined the team in late 2016 and spearheaded product development, including the successful Dogwear Collection and Grooming Deluxe Collection. The brand's products are now sold in over 60 countries.
Where They Sit in the Market
Kentucky Horsewear positions itself as a premium brand in the equestrian market, offering high-quality, innovative, and animal-friendly products. The brand targets serious equestrians, from amateurs to professionals, who prioritise durability, style, performance, and the well-being of their horses. Their association with Olympic-level grooms and professional riders places them firmly in the mid-to-high premium tier.
Kentucky Horsewear's product development is heavily influenced by the real-world experience of professional groom Claudia Weber, who worked with Olympic medallists at the highest level. Her insights ensure that every product is not only innovative but also meets the exacting practical needs of top riders and their horses.
Quick Facts
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