Kingsland

Brand Story

In 1999, among the fjords and forests of Norway, Kingsland was born. Behind the brand stood passionate professional rider Lin Kingsrød, who carried a dream of uniting the demands of equestrian sport with timeless elegance. At the time, the market for riding apparel lacked a true understanding of riders' everyday lives — brands that focused on durability often overlooked aesthetics, while the fashion-driven ones rarely held up to the rigours of the sport.

Lin set out to change this, envisioning a new kind of apparel where quality, functionality, and style would go hand in hand. From its very first collections, Kingsland quickly grew into an icon in the equestrian world. Today, with its head office in Copenhagen, Kingsland has become a leading name in equestrian wear and lifestyle apparel, distributed across more than 40 countries.

Where They Sit in the Market

Kingsland positions itself as a premium brand that seamlessly blends tradition with innovation, offering apparel that not only protects and performs but also carries forward the elegance of equestrian sport. The target customer is a passionate equestrian who values quality, functionality, and timeless Scandinavian style in their riding wear and lifestyle apparel.