Mountain Horse
Est. 1988"Outdoor Equestrian Lifestyle"
Brand Story
Mountain Horse was founded in 1988 by Lars Sjöswärd, driven by his frustration with the quality of existing riding wear. He leveraged his background in footwear to create the world's first winter-lined equestrian riding boots, the Winter Rider, aiming to provide riders with durable and functional gear that could handle the harsh Nordic climate without compromise.
For over 35 years, Mountain Horse has expanded its impact across 32 countries, becoming renowned for its high-quality equestrian wear. The brand continuously innovates, developing comfortable, smart, and functional clothing and footwear designed to withstand demanding Nordic climates and beyond. They focus on sustainable practices and environmentally friendly materials throughout their supply chain.
Where They Sit in the Market
Mountain Horse positions itself as a provider of quality equestrian wear for riders who prioritise durability, comfort, and functionality in all weather conditions. The brand sits in the mid-to-premium range, offering products developed by riders for riders, with a strong emphasis on sustainable thinking and environmental responsibility. It is the go-to brand for outdoor and winter riding across Scandinavia.
Mountain Horse pioneered the equestrian market by creating the world's first winter-lined riding boots — the 'Winter Rider' — in 1988, revolutionising cold-weather riding comfort for an entire generation of riders who had previously simply endured frozen feet.
Quick Facts
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