Samshield

Brand Story

Samshield was founded in 2003 by Sam Maloigne, a former professional motocross rider who had become a passionate horseman. Frustrated by the lack of helmets that combined genuine safety with refined aesthetics, Sam set out to create a new standard for equestrian head protection. His motorsport background gave him a unique perspective on impact engineering that no traditional riding helmet brand possessed.

In 2006, in collaboration with young show jumping talents Nicolas Delmotte, Simon Delestre, and Kevin Staut, Samshield launched its first helmet, marking the start of a revolution in equestrian safety. The brand quickly became synonymous with Swarovski crystal customisation, allowing riders to personalise their helmets with extraordinary detail. Today Samshield is worn by the majority of riders at the highest levels of international show jumping and dressage.

Where They Sit in the Market

Samshield occupies the ultra-premium tier of the riding helmet market, combining the highest international safety certifications with exquisite French craftsmanship and bespoke personalisation options. The brand targets professional and serious amateur riders who view their helmet as both a safety-critical piece of equipment and a statement of personal style. There is no other brand that competes with Samshield's combination of protection and luxury.